come together

Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.

We scored a wondergoal with fans.

Role: Co-creator / Writer

Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.

For H-E-B’s seasonal seafood campaign, we tapped into a deeper truth: cooking seafood is more than a meal—it’s a moment. A personal win. A flavorful flex. And yeah, it makes you say, “Ohhh daaang, that’s good.” We used design elements that feel familiar, authentic and emotionally resonant to Latino audiences—like hand-painted rótulo typography paired with music full of swagger and a bilingual voice—we reframed seafood from intimidating to irresistible. Because at H-E-B, Lent isn’t about giving something up, it’s about discovering something new in your kitchen… and maybe even in yourself.

made for every space

Furniture that's not for everyone. But enjoyed by everyone.

In 2024, Lopez Negrete wanted to turn up the heat with Fresh Thinking, a lead gen campaign that connected them with potential clients in a bold way. Each jar of salsa captured the heart of who they are: Hot Stuff, for their fiery creative ideas, and Green Horizons, for the growth they help their clients achieve. The jars were designed by a Mexican illustrator and inspired by Hispanic and Latino heritage. The labels were vibrant, authentic, and packed with personality—just like LNC. It was a perfect mix of art, culture, and a little playful copy that brought Lopez Negrete’s flavor to life.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

more christmas for your money

Saying goodbye is easier with Walmart AdMatch Guarantee.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.

hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

↑Back to Top