es para mí

For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.

The concept leaned heavily into biculturalism, showcasing the duality of cultural moments/lifestyles, phrases/sayings, and music that Hispanics of various backgrounds in Texas experience.

AUDIO

We created catchy and memorable songs about products that felt like they were made for us.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

Christmas is a season of multiple gatherings, not just one single dinner for Latinos. And each one is just as special as the last.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.

Lone Star College

Engaging with a younger generation through visual cues and a familiar tone of voice that resonates with them.

it goes down in the DMs

A small sample of Verizon Fios direct marketing pieces.

hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

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