it's a rAPP

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

Role: Creative Direction/ Writer

Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

red card, right call

Most soccer ads follow the same playbook: hire a star or lean on the sport. With a tight budget, we went another way—building a campaign around the red card. In fútbol, it means someone crossed the line. At H-E-B, it means someone saved the party. We turned the game’s biggest foul into something worth cheering for. The only red card that makes everything better.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

made for every space

Furniture that's not for everyone. But enjoyed by everyone.

hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.

unplanification

U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.

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