tu moment-ohhh
For H-E-B’s seasonal seafood campaign, we tapped into a deeper truth: cooking seafood is more than a meal—it’s a moment. A personal win. A flavorful flex. And yeah, it makes you say, “Ohhh daaang, that’s good.” We used design elements that feel familiar, authentic and emotionally resonant to Latino audiences—like hand-painted rótulo typography paired with music full of swagger and a bilingual voice—we reframed seafood from intimidating to irresistible. Because at H-E-B, Lent isn’t about giving something up, it’s about discovering something new in your kitchen… and maybe even in yourself.
more christmas for your money
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hispanic heritage month
Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.
unplanification
U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.
some things come with age
Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.
it goes down in the DMs
A small sample of Verizon Fios direct marketing pieces.
es para mí
For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.
not just any beer
What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?
made for every space
Furniture that's not for everyone. But enjoyed by everyone.
we want more
Christmas is a season of multiple gatherings, not just one single dinner for Latinos. And each one is just as special as the last.
fresh thinking
In 2024, Lopez Negrete wanted to turn up the heat with Fresh Thinking, a lead gen campaign that connected them with potential clients in a bold way. Each jar of salsa captured the heart of who they are: Hot Stuff, for their fiery creative ideas, and Green Horizons, for the growth they help their clients achieve.
The jars were designed by a Mexican illustrator and inspired by Hispanic and Latino heritage. The labels were vibrant, authentic, and packed with personality—just like LNC. It was a perfect mix of art, culture, and a little playful copy that brought Lopez Negrete’s flavor to life.