tu moment-ohhh
For H-E-B’s seasonal seafood campaign, we tapped into a deeper truth: cooking seafood is more than a meal—it’s a moment. A personal win. A flavorful flex. And yeah, it makes you say, “Ohhh daaang, that’s good.” We used design elements that feel familiar, authentic and emotionally resonant to Latino audiences—like hand-painted rótulo typography paired with music full of swagger and a bilingual voice—we reframed seafood from intimidating to irresistible. Because at H-E-B, Lent isn’t about giving something up, it’s about discovering something new in your kitchen… and maybe even in yourself.
unplanification
U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.
huge strides happen here
These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.
es para mí
For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.
it goes down in the DMs
A small sample of Verizon Fios direct marketing pieces.
some things come with age
Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.
refacing the future
AI is shaping how we see the world but it's doing it through a biased lens. Refacing the Future is an industry-wide push to rebuild the datasets AI learns from by centering inclusion. We partnered with pocstock, global agencies such as Innocean, fcb, David & Goliath, and photographers to create over 110,000 culturally authentic images representing communities often excluded from AI—making those assets available to companies like Google, Adobe, and OpenAI. The goal: make inclusion the default, not the exception. Check out the case study below.
Lone Star College
Engaging with a younger generation through visual cues and a familiar tone of voice that resonates with them.
hispanic heritage month
Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.
think bigger
Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.
come together
Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.