some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

Role: Co-Creator / Writer

In 2024, Lopez Negrete wanted to turn up the heat with Fresh Thinking, a lead gen campaign that connected them with potential clients in a bold way. Each jar of salsa captured the heart of who they are: Hot Stuff, for their fiery creative ideas, and Green Horizons, for the growth they help their clients achieve. The jars were designed by a Mexican illustrator and inspired by Hispanic and Latino heritage. The labels were vibrant, authentic, and packed with personality—just like LNC. It was a perfect mix of art, culture, and a little playful copy that brought Lopez Negrete’s flavor to life.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

made for every space

Furniture that's not for everyone. But enjoyed by everyone.

Some people know Baylor College of Medicine for its groundbreaking research. Others get hung up on the name. But they’re all missing the bigger picture. And that picture is way bigger than you think. Baylor College of Medicine isn’t just a college—it’s a leader in medicine, research, and innovation. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to doing what we love most.

more christmas for your money

Saying goodbye is easier with Walmart AdMatch Guarantee.

it goes down in the DMs

A small sample of Verizon Fios direct marketing pieces.

Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.

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