be a hero

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.

Role: Creative Direction/ Writer

red card, right call

Most soccer ads follow the same playbook: hire a star or lean on the sport. With a tight budget, we went another way—building a campaign around the red card. In fútbol, it means someone crossed the line. At H-E-B, it means someone saved the party. We turned the game’s biggest foul into something worth cheering for. The only red card that makes everything better.

For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

every cart tells a story

Random household items ride along a conveyor belt to tell a story with an added twist.

hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

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