Role: Co-creator / Writer 
Lone Star College
Engaging with a younger generation through visual cues and a familiar tone of voice that resonates with them.
think bigger
Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.
some things come with age
Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.
refacing the future
AI is shaping how we see the world but it's doing it through a biased lens. Refacing the Future is an industry-wide push to rebuild the datasets AI learns from by centering inclusion. We partnered with pocstock, global agencies such as Innocean, fcb, David & Goliath, and photographers to create over 110,000 culturally authentic images representing communities often excluded from AI—making those assets available to companies like Google, Adobe, and OpenAI. The goal: make inclusion the default, not the exception. Check out the case study below.
not just any beer
What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?
every cart tells a story
Random household items ride along a conveyor belt to tell a story with an added twist.
it's a rAPP
If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.
hispanic heritage month
Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories. 
be a hero
We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.
tropicaloso
Tropicaloso is all about the fun of tropical fruit. The color, the flavor, the mess, the way it can make even a simple snack feel a little more exciting. It’s a playful world inspired by the fruit itself, and by how much better everything tastes when you add a little tropical fruit to it.
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