Role: Co-creator / Writer
invisible man
Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

huge strides happen here
These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

not just any beer
What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

unplanification
U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.

it's a rAPP
If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

hispanic heritage month
Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

it goes down in the DMs
A small sample of Verizon Fios direct marketing pieces.

more christmas for your money
Saying goodbye is easier with Walmart AdMatch Guarantee.

we want more
Christmas is a season of multiple gatherings, not just one single dinner for Latinos. And each one is just as special as the last.

red card, right call
Most soccer ads follow the same playbook: hire a star or lean on the sport. With a tight budget, we went another way—building a campaign around the red card. In fútbol, it means someone crossed the line. At H-E-B, it means someone saved the party. We turned the game’s biggest foul into something worth cheering for.
The only red card that makes everything better.

es para mí
For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.