Role: Co-creator / Writer 
unplanification
U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.
be a hero
We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to doing what we love most.
every cart tells a story
Random household items ride along a conveyor belt to tell a story with an added twist.
huge strides happen here
These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.
more christmas for your money
Saying goodbye is easier with Walmart AdMatch Guarantee.
hispanic heritage month
Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories. 
it's a rAPP
If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.
not just any beer
What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?
come together
Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.
made for every space
Furniture that's not for everyone. But enjoyed by everyone.
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