Scroll down to check out how all the pieces came together below.
We kicked things off with 3x Latin Grammy nominee, actress & singer Leslie Grace to tell the world.
Then,
we reached out and shared our vision with artist & storyteller David Maldonado to help create the VIS ID.
'The rainbow-like element in the center I took inspiration from the stripes on serapes as a way to symbolize the duality that Latinos live in, specifically in this country. The guitar symbolizes the arts that keep our culture, stories, and style alive through storytelling and expression. The monarch butterfly is a symbol of migration.' -David Maldonado.
We pulled elements from the mural to build our assets.
Pandora radios spread the message that there's strength in our collective voces.
Pride - 30 seconds
Orgullo - 30 seconds
And we featured books found on Walmart shelves written by Latino authors who inspire the next generation to share their unique stories with the world, like Paola Ramos, Duncan Tonatiuh, Marina Velásquez, & more.
We then built a custom literature box and sent influencers a package filled with Hispanic literary works designed to elevate, celebrate and support Latino authors for an unboxing on social media.
One of the most influential media brands for Latino Millennials was excited about our approach and jumped on board.
We amplified our campaign by partnering with Instagram & TikTok influencers to create content around their expression of what Together Somos Más means to them in their authentic voices across platforms.
2391 S Wayside Dr, Houston, TX 77023
Role: Creative Direction/ Writer