hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

Scroll down to check out how all the pieces came together below.

We kicked things off with 3x Latin Grammy nominee, actress & singer Leslie Grace to tell the world.

Then,

we reached out and shared our vision with artist & storyteller David Maldonado to help create the VIS ID.

'The rainbow-like element in the center I took inspiration from the stripes on serapes as a way to symbolize the duality that Latinos live in, specifically in this country. The guitar symbolizes the arts that keep our culture, stories, and style alive through storytelling and expression. The monarch butterfly is a symbol of migration.' -David Maldonado.

We pulled elements from the mural to build our assets.

Pandora radios spread the message that there's strength in our collective voces.

Pride - 30 seconds

Orgullo - 30 seconds

And we featured books found on Walmart shelves written by Latino authors who inspire the next generation to share their unique stories with the world, like Paola Ramos, Duncan Tonatiuh, Marina Velásquez, & more.

We then built a custom literature box and sent influencers a package filled with Hispanic literary works designed to elevate, celebrate and support Latino authors for an unboxing on social media.

One of the most influential media brands for Latino Millennials was excited about our approach and jumped on board.

We amplified our campaign by partnering with Instagram & TikTok influencers to create content around their expression of what Together Somos Más means to them in their authentic voices across platforms.

2391 S Wayside Dr, Houston, TX 77023

Role: Creative Direction/ Writer

unplanification

U.S. older adults aged 65-80 are a testament to resilience. But their grit and experiences lead them to undervalue the importance of preparation. We needed something that would grab their attention. And so we created our campaign "Un-planification," which explains the result of procrastination and lack of planning. It encourages older adults to take proactive steps to stay safe from the unexpected forces of nature and rewrite their stories so they have better ones to tell.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to doing what we love most.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

In 2024, Lopez Negrete wanted to turn up the heat with Fresh Thinking, a lead gen campaign that connected them with potential clients in a bold way. Each jar of salsa captured the heart of who they are: Hot Stuff, for their fiery creative ideas, and Green Horizons, for the growth they help their clients achieve. The jars were designed by a Mexican illustrator and inspired by Hispanic and Latino heritage. The labels were vibrant, authentic, and packed with personality—just like LNC. It was a perfect mix of art, culture, and a little playful copy that brought Lopez Negrete’s flavor to life.

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

made for every space

Furniture that's not for everyone. But enjoyed by everyone.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

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