hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

Scroll down to check out how all the pieces came together below.

We kicked things off with 3x Latin Grammy nominee, actress & singer Leslie Grace to tell the world.

Then,

we reached out and shared our vision with artist & storyteller David Maldonado to help create the VIS ID.

'The rainbow-like element in the center I took inspiration from the stripes on serapes as a way to symbolize the duality that Latinos live in, specifically in this country. The guitar symbolizes the arts that keep our culture, stories, and style alive through storytelling and expression. The monarch butterfly is a symbol of migration.' -David Maldonado.

We pulled elements from the mural to build our assets.

Pandora radios spread the message that there's strength in our collective voces.

Pride - 30 seconds

Orgullo - 30 seconds

And we featured books found on Walmart shelves written by Latino authors who inspire the next generation to share their unique stories with the world, like Paola Ramos, Duncan Tonatiuh, Marina Velásquez, & more.

We then built a custom literature box and sent influencers a package filled with Hispanic literary works designed to elevate, celebrate and support Latino authors for an unboxing on social media.

One of the most influential media brands for Latino Millennials was excited about our approach and jumped on board.

We amplified our campaign by partnering with Instagram & TikTok influencers to create content around their expression of what Together Somos Más means to them in their authentic voices across platforms.

2391 S Wayside Dr, Houston, TX 77023

Role: Creative Direction/ Writer

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

Christmas is a season of multiple gatherings, not just one single dinner for Latinos. And each one is just as special as the last.

For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.

Baylor College of Medicine is more than a medical school. The Think Bigger campaign challenges the way people see Baylor, highlighting the breakthroughs shaping the future of healthcare. As part of the Tomorrow’s Medicine Today platform, this campaign goes beyond education, showing how Baylor’s impact reaches far beyond the classroom and into the lives of people everywhere.

We created this print campaign in response to the COVID vaccines, aiming to communicate that getting vaccinated is more than just a personal choice—it’s a selfless act. By getting vaccinated, you’re not just keeping yourself safe, you’re helping everyone else too. This way, we can all get back to what we love most.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

some things come with age

Many Latinos view disabilities as a normal part of aging and may miss early Alzheimer’s symptoms, losing the chance for early diagnosis and better patient outcomes. The "Some Things Come with Age, Some Others Don’t" campaign encourages Hispanic caregivers to seek prompt medical evaluations for any signs of cognitive decline in their relatives.

For H-E-B’s seasonal seafood campaign, we tapped into a deeper truth: cooking seafood is more than a meal—it’s a moment. A personal win. A flavorful flex. And yeah, it makes you say, “Ohhh daaang, that’s good.” We used design elements that feel familiar, authentic and emotionally resonant to Latino audiences—like hand-painted rótulo typography paired with music full of swagger and a bilingual voice—we reframed seafood from intimidating to irresistible. Because at H-E-B, Lent isn’t about giving something up, it’s about discovering something new in your kitchen… and maybe even in yourself.

red card, right call

Most soccer ads follow the same playbook: hire a star or lean on the sport. With a tight budget, we went another way—building a campaign around the red card. In fútbol, it means someone crossed the line. At H-E-B, it means someone saved the party. We turned the game’s biggest foul into something worth cheering for. The only red card that makes everything better.

refacing the future

AI is shaping how we see the world but it's doing it through a biased lens. Refacing the Future is an industry-wide push to rebuild the datasets AI learns from by centering inclusion. We partnered with pocstock, global agencies such as Innocean, fcb, David & Goliath, and photographers to create over 110,000 culturally authentic images representing communities often excluded from AI—making those assets available to companies like Google, Adobe, and OpenAI. The goal: make inclusion the default, not the exception. Check out the case study below.

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