Lone Star College

Engaging with a younger generation through visual cues and a familiar tone of voice that resonates with them.

This target audience has a strong affinity for fashion and streetwear, with brands like Supreme, Fendi, and Gucci representing a symbol of success to them. By utilizing visual elements reminiscent of these popular brands, our aim is to portray success through the lens of opportunities and education.

Incorporating the contemporary fashion language of today, we aspire to present our alumni as icons and role models, drawing inspiration from aesthetics that resonate with success in popular culture.

Role: Co-creator / Writer

If you've seen one how-to video, you pretty much have seen them all. They all look the same. They're not very exciting and you forget about them almost immediately. That's why we decided to change that.

refacing the future

AI is shaping how we see the world but it's doing it through a biased lens. Refacing the Future is an industry-wide push to rebuild the datasets AI learns from by centering inclusion. We partnered with pocstock, global agencies such as Innocean, fcb, David & Goliath, and photographers to create over 110,000 culturally authentic images representing communities often excluded from AI—making those assets available to companies like Google, Adobe, and OpenAI. The goal: make inclusion the default, not the exception. Check out the case study below.

For the launch of the first-ever bicultural campaign for H-E-B, we had to make it mean more, which led to our idea unlock. H-E-B isn't just a store. It’s where you feel at home. It’s where you discover new products that you feel were made specifically for you. This is Life with H-E-B.

Halloween: a unique event in any family's social calendar where adults are free to dress up and behave like children. On the other hand, carte blanche is given to kids to dress up and let their imaginations go crazy. In this charming Halloween tale, we follow a young boy's journey to help out a friend.

huge strides happen here

These boards at Houston's IAH airport told visitors how Lone Star College helps Houston locals make big strides.

hispanic heritage month

Together Somos Más served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

not just any beer

What man wouldn't use his guile, wit, and charm to dance away a great tasting Miller Lite from a beautiful woman?

Hispanics are not a monolith. We each take immense pride in our distinct heritages and the places we call home. A unifying beat that brought Latinos together in a World Cup spot, celebrating our vibrant and distinct ways of standing out.

In 2024, Lopez Negrete wanted to turn up the heat with Fresh Thinking, a lead gen campaign that connected them with potential clients in a bold way. Each jar of salsa captured the heart of who they are: Hot Stuff, for their fiery creative ideas, and Green Horizons, for the growth they help their clients achieve. The jars were designed by a Mexican illustrator and inspired by Hispanic and Latino heritage. The labels were vibrant, authentic, and packed with personality—just like LNC. It was a perfect mix of art, culture, and a little playful copy that brought Lopez Negrete’s flavor to life.

For H-E-B’s seasonal seafood campaign, we tapped into a deeper truth: cooking seafood is more than a meal—it’s a moment. A personal win. A flavorful flex. And yeah, it makes you say, “Ohhh daaang, that’s good.” We used design elements that feel familiar, authentic and emotionally resonant to Latino audiences—like hand-painted rótulo typography paired with music full of swagger and a bilingual voice—we reframed seafood from intimidating to irresistible. Because at H-E-B, Lent isn’t about giving something up, it’s about discovering something new in your kitchen… and maybe even in yourself.

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